The Fading Glow: How the West Is Losing Its Soft Power and What That Means Geopolitically
For decades, the West was not only militarily and economically strong but also culturally and politically influential. Its social and political model functioned as a global reference point and conveyed a widely recognized promise. Individual freedom, economic opportunity, the rule of law, and institutional stability. For many people around the world, Western societies represented a place of possibility or a benchmark for development. In recent years, however, this perception has begun to shift. The gradual decline in soft power, the